The membership system that Spanish football is proud of has long been out of play. Real Madrid&;s wealth today is really due to florentino&;s good management. Around 2000, Real Madrid ushered in a moment of radical change. At that time, Real Madrid had already owed a huge debt of 288 million euros, and Barcelona, the arch-enemy, had a more comfortable life, because their two terms, Nunez and Gaspard, were both famous for being stingy. Real Madrid decided to take a different road, and they chose florentino as the pilot. The new method is: open source. Florentino can be said to be a business wizard. He started with real estate and is also a master of capital operation. The first thing he did when he entered Real Madrid, he sold the Real Madrid Sports City, which was built by the legendary Bernabeu in the 1960s, with outdated facilities and only used for training but covering an area of 110,000 square meters, to the city, bringing 480 million euros in income to Real Madrid. Turning to the suburbs, Real Madrid built a brand-new sports new city with an area 10 times larger. This move clears Real Madrid&;s debt at one time, and leaves rich funds to buy Figo. It can be said that this is a win-win decision from economy to competition. At that time, football clubs were generally in debt, and earning two dollars was not enough to pay bank interest. By selling fixed assets, Real Madrid took only bullets to battle lightly in the new century, and was at the forefront from the beginning. With this money, florentino started the &”;Galaxy Battleship Project&”;. When Figo, Zinedine Zidane, Ronaldo, Beckham and Owen, the five superstars gathered together, Real Madrid officially became the first giant in the universe, with great commercial appeal. At this time, the football economy is warming up, and the income from commercial sponsorship and event broadcasting is rising. Real Madrid naturally earns a lot of money, and top brands such as Siemens, bwin, Emirates and Audi are attached to Real Madrid one by one. Regarding the Galaxy Battleship project, it is necessary to mention the player&;s portrait right, and Real Madrid has benefited a lot from it. Florentino pursues &”;the most expensive is the cheapest&”;, and he always believes that superstars will bring the best return, which is completely a real estate idea. For example, when signing Bell in recent years, 40,000 No.11 jerseys were sold on the same day. Based on the 50% split of portrait rights, Real Madrid can be regarded as a daily gain. With the joining of these stars, Real Madrid has become the most influential sports institution in the world. Every summer, Real Madrid, Japan and the United States are a trip to make money … Since 2006, Real Madrid has been the most profitable club in the world for 11 consecutive years, and it has completely embarked on a virtuous circle.