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Report on Feasibility Analysis of Overseas Chinese Capital Project in Pearl River August, 2002 Contents 1. Project Name 2. Project Location 3. Project Developer 4. Project Profile 5. Investor Profile 6. Developer Profile 7. Project Construction Conditions 8. Market Analysis 9. Market Positioning and Image Design 10. Fund Raising 11. Description of Basic Data 12. Project Development Progress 13. Financial Analysis 14. Project Evaluation Results Feasibility of Pearl River Dijing Project Analysis Report 1. Project Name Pearl River Dijing 2. Project Location East of Guangzhou Avenue, West of Chigangchong, South of Pearl River and North of Xinshitou Village, Haizhu District 3. Project Developer Guangzhou Zhujiang Qiaodu Real Estate Co., Ltd. 4. Project Overview The land for this project is located in the east of Guangzhou Avenue, west of Chigangchong, south of Zhujiang River and north of Xinshitou Village, Haizhu District, and in the south according to the documents No.39 and No.55 of the Municipal Planning Bureau (92). The overall planning of the project covers an area of about 1,000 mu, with a total construction area of 1.567 million square meters and a floor area ratio of 2.39. The project has more than 3,000 sets of houses, unique architectural design, elegant style and complete supporting facilities for public construction. It is equipped with a municipal passenger terminal, a business center, a yacht club, an ancient pagoda cultural area and the World Overseas Chinese Museum. It is an ideal residential area integrating commerce, tourism, entertainment and Chinese and Western cultures, and the proposed Pearl River. 5. Investor profile is jointly developed and operated by Guangzhou Sanlian Overseas Chinese Real Estate Co., Ltd. (hereinafter referred to as Party A), Guangdong Zhujiang Investment Company (hereinafter referred to as Party B) and British Island Broad Investment Co., Ltd. (hereinafter referred to as Party C). Party A: Guangzhou Sanlian Overseas Chinese Real Estate Co., Ltd. is a secondary comprehensive development enterprise jointly established by Guangzhou Overseas Chinese Housing Development Company, Guangzhou Yinjian Commodity Real Estate Management Company and Guangzhou State-owned Agriculture, Industry and Commerce Joint Enterprise, which is engaged in the development and construction of the Pearl River Overseas Chinese Capital. Legal address of the enterprise: Rooms 411, 414-418, Overseas Chinese Hotel, No.123 Lujing Road, Guangzhou, legal representative: Lin Guangzhi Party B: Guangdong Zhujiang Investment Co., Ltd. Legal address: 3rd floor, Longmen Pavilion, Huajing New Town, No.105 Zhongshan Avenue, Guangzhou Legal representative: He Guohua Party C: (British Island) Guangda Investment Co., Ltd., contact address: Block E, 8th floor, Shanguang Mansion, No.7 Dishan Guangdao, Representative: The contribution ratio of all shareholders of Xie Shidong Company is as follows: a. Party A provides the approval of Guangzhou (92) Chengdi Peizi No.39 and No.55 and the supplementary approval of Guangzhou Land Development Center on November 17, 1993 to approve the land use right of Chigang District, Haizhu District, Guangzhou with a total area of 654,107 square meters, and provides preferential policies such as the index of purchasing houses in Guangzhou and selling houses abroad as cooperation conditions. B party b is responsible for providing 42.86% of the registered capital required for this project, that is, 2288.72,400 yuan. C party c is responsible for providing 57.14% of the registered capital required for this project, which is equivalent to 305.1276 million yuan in foreign exchange. Introduction to the developer 1. Established on January 16th, 1998 with a registered capital of 534 million yuan. Registered address: Room B503, Building 1, Xiagang Avenue Science and Technology Park, Guangzhou Development Zone. Business scope: It is developed in the area east of Guangzhou Avenue, west of Chigangchong, south of Zhujiang River and north of Xinshitou Village, Haizhu District, which has been approved by the Municipal Planning Bureau (92). 2. Company history: Guangzhou Sanlian Overseas Chinese Real Estate Co., Ltd., Guangdong Pearl River Investment Company and British Island Broad Investment Co., Ltd. are cooperative enterprises, mainly engaged in real estate development, construction, sales, leasing and management of self-built commercial houses. 3. Basic information of the person in charge of the enterprise: legal representative: General Manager Lin Guangzhi: Cai Chunmeng (II) Quality of the developer The management structure of Guangzhou Zhujiang Qiaodu Real Estate Co., Ltd. is scientific, reasonable and unique. The board of directors of the company is the decision-making body, with a general manager management team. The company has five functional departments, namely: 1. Office: responsible for administrative, personnel and logistics services. 2. Finance Department: responsible for financial accounting, financing and building mortgage. 3. Development Department: responsible for the preliminary work of real estate development and handling relevant legal procedures. 4. Engineering Department: responsible for the technical control of engineering design, exploration and construction, including the declaration of various pipelines, and coordinating the production progress of the project. 5. Sales Department: responsible for product advertising and sales, market intermediary and handling property rights certificates. The main functions of each department of the company are around real estate development, design, sales, property management and other settings, with the goal of establishing a large-scale multifunctional noble living area with perfect supporting facilities, elegant and pleasant environment, unique architectural style and good community culture. The company pays attention to the comprehensive management of functions, and carries out one-stop management of pre-market planning, market positioning, design, construction, sales and property management of the project, so that the personnel of design, construction and other functional departments can directly face the market and the needs of customers, and better build a real estate that meets the needs of customers. The company is people-oriented, respects science and talents, and adopts the employment system of &”;those who are capable are superior and those who are mediocre are inferior&”;. The company has 45 employees, more than 95% of whom have college education or above, of which 30% have bachelor degree, and the employees are generally younger. The company has established a set of perfect standardized management system, so that the responsibilities of all departments, the job responsibilities of each employee, job requirements, job requirements, job conditions, procedures and assessment standards have rules to follow, all departments abide by the rules and laws, and the company&;s overall actions are coordinated, which has high work efficiency. Product quality: &”;Pearl River Dijing&”; is the largest and most complete project along the Yangtze River, with excellent geographical environment, high starting point, high requirements, high grade, and advanced vision to create the best and most distinctive products.Become a leader in the industry. (III) Economic and technical strength of the developer 1. The total investment of this project is about 6.4 billion yuan, which is fully invested by Guangdong Zhujiang Investment Co., Ltd. and Guangda Investment Co., Ltd., with a registered capital of 534 million yuan (the proportion of capital contribution is implemented according to the provisions of the contract), and the total sales revenue of the project is expected to be 8.6 billion yuan. 2. Guangzhou Sanlian Overseas Chinese Real Estate Co., Ltd. provides 654,107 square meters of state-owned land use rights for the Overseas Chinese Capital Project, and provides preferential policies such as purchasing houses in Guangzhou and selling houses overseas. 3. Guangdong Zhujiang Investment Co., Ltd. has a complete and reasonable internal structure and professionals in all fields, which has great advantages in the real estate market competition and puts cost control in the first place in all work. Taking advantage of mass production, the company effectively reduced the development cost by applying the design scheme in a big way, adjusting it slightly, purchasing raw materials in large quantities, and adopting standardized management mode for construction, so that the company could sell middle and high-grade buildings at middle and low prices, thus gaining price advantages and scale advantages and effectively improving its competitiveness in the market. In recent years, Guangdong Zhujiang Investment Co., Ltd. and Hesheng Chuangzhan Group Co., Ltd. have continuously strengthened their brand advantages by virtue of their strong economic strength and good construction quality. The large and medium-sized residential quarters, such as Huajing New Town, Jinan Garden, Junjing Garden and Yijing Cuiyuan, which are jointly developed by the two companies, are exemplary in Guangzhou. By June 2002, Guangdong Zhujiang Investment Co., Ltd. and Hesheng Chuangzhan Group Co., Ltd. had successfully developed 15 real estates in Guangzhou, with a construction land area of about 2.12 million square meters, a total construction area of about 5.936 million square meters and a built-up area of 3.56 million square meters. The developed real estate sold well, and the average sales rate of the built real estate reached over 95%, and the market responded enthusiastically. During the development, the company has established good credit relations with financial departments and cooperative units. With the enhancement of comprehensive strength, the company not only continues to develop in the real estate industry, but also plans to participate in the investment and construction of related projects such as bridges and expressways, and also explores investment in education industry and information industry. The company has strong economic and technical strength, product sales strength and the ability to develop large-scale real estate projects. 4. Guangda Investment Co., Ltd. is an investment company under Hesheng Chuangzhan Group. Relying on the strength of the Group, it invests and starts businesses in the Mainland. Since the Group invested in the Mainland in 1993, it has owned the property development and investment rights of 12 real estate project companies registered in the Mainland, with a total registered capital of 680.54 million yuan and a total construction floor area of about 2,621,300 square meters. In 1998, the company&;s shares were listed on the Stock Exchange, raising 643 million yuan, and the group&;s deep understanding of the Guangzhou real estate market made the group a leader in the real estate industry in Guangzhou. 7. Evaluation of project construction conditions (1) Analysis of project advantages: 1. Good regional humanistic environment and development potential. The natural environment is superior to others. This project has a long river coastline, and it looks north at the planned Zhonghai Xinsha Park and the future financial, cultural and commercial center Zhujiang New Town. There are key cultural relics in the area.Chigang Tower, which has been planned as Chigang Tower Park, is surrounded by residential areas. The air is fresh and pleasant, and the natural environment is unique. Compared with the crowded and noisy city, it can really be called a paradise, truly &”;leaving the dust and leaving the city&”;. The project is located in the central axis of Tianhe New City, Guangzhou, facing the Pearl River New City, the future financial, cultural and commercial center of Guangzhou, with excellent geographical position and considerable development potential. This project is adjacent to Guangzhou Convention and Exhibition Center. The planned Guangzhou Convention and Exhibition Center is located in the east of this project. As the future business center of Guangzhou, its development will surely drive the development of real estate in the surrounding areas. This project is close to the consulate area. The western part of this project is the consulate area of Guangzhou. Although the concept of consulate has been gradually diluted, the plot planned as a consulate is green, with wide roads and pleasant environment. This project is the location of Guangzhou Sightseeing Tower. The planned Guangzhou Sightseeing Tower will be uprooted in the northwest of this project. As a symbol of Guangzhou, it will also help improve the visibility of this project. 2. The transportation is convenient. In the future, the transportation network is perfect. The planned road is directly connected with Guangzhou Avenue and Xingang Road. The planned river-crossing bridge in the east of the project is directly connected with Zhujiang New Town and is close to Metro Line 2. Metro Line 3 forms a network with Line 1 and Line 2 in the east of this area, and the transportation is very convenient. There is no.204 bus nearby, which can go directly to downtown and other prosperous commercial places. 3. Complete facilities, convenient living facilities, complete planning, public buildings, commercial, medical, cultural and entertainment, education, management and other facilities. A large-scale clubhouse is planned in the central part of this area, and the corresponding entrance square (citizen square) covers an area of about L hectares, with a large sculpture square along the central axis of the city, a yacht club near the Pearl River in the northeast corner, Chigangta Park and History Museum in the southwest, a middle school, two primary schools, three kindergartens and a health center, and commercial buildings on both sides of the 40-meter-wide urban main road. 4. Advantages of accessories: From the analysis of accessories marketing environment, it can be seen that Guangzhou&;s economy is developing continuously. With the cancellation of welfare housing distribution by the state and the transfer to monetary housing distribution, citizens&; consumption has gradually increased, and housing has become a hot spot for residents&; investment and consumption. The strength of investors is well known. The investors of this project have successfully developed many large-scale real estate projects in the city, and their popularity and strength are obvious to all. This intangible asset will help the real estate to establish a brand image faster and increase the confidence of buyers. Use the brand effect of investors to strengthen and stabilize the company brand through publicity and planning; Architectural planning style: buildings mainly adopt natural layout, which is in harmony with roads and greening to create a comfortable and beautiful architectural space environment. The number of floors is mainly 13, followed by 18-20 floors, and 32 floors are dotted locally. The water system planning and design in the area is in the style of &”;Oriental&”;. Property management: It is planned to employ a well-known property management company as a property management consultant to provide high-quality services for residents.
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