FAW Hongqi will launch three SUVs in 2019. Can it successfully integrate into the market?

Hongqi launched three SUVs in 2019, which group of markets is easy to prepare? The price seems to be high, but the heights are too cold! The three SUVs that Hongqi is expected to launch are as follows: HS7-C medium and large SUV, which will be the product of sharing H7 front and rear drive platform, with a body size of 5086*1968*1716 and a wheelbase of 3001mm. This level of SUV, even if the domestic car uses 2.0T ordinary four-cylinder power, the price will definitely exceed 200,000. However, the engine used in this car is a 3.0T-V6 six-cylinder supercharger independently developed by Hongqi … Is it possible that the price of this version will be lower than 300,000? It is almost impossible to estimate the possibility, because the target model is Audi Q7, and the price of the car version of H7 using 3.0L-V6 is over 300,000. The most likely price of HS7 will be around 400,000. Which market is this price going to be integrated into? If HS5 is built as the front-drive platform of Hongqi H5, then the platform is afraid of Artz, not to mention whether it is pure enough as a red flag car, and it will be a high-priced car only in terms of price. The price of the sedan version is between 150,000 and 200,000. Under the influence of SUV fever, the price of the same platform model is expected to be about 30% higher than that of the sedan, and the price of the main model of Hs5 is even more than 200,000. More than 200,000 domestic SUVs have only one BYD Tang Dm, which s——. Only by comprehensively crushing the comprehensive performance of joint venture vehicles of the same level can they be recognized and the consumer groups are still too vertical. Other sales models are also unpopular non-loaded hard-core SUVs, such as Haval H9 and Roewe Rx8. HS5 is an ordinary scooter, using 1.8T or 2.0T low-power models. What is its attraction? The third car is E-HS3, which is smaller but driven by pure electricity. How big is the market for this kind of car? What is the ability to compete with first-line domestic brands in this market? Whether the battery is guaranteed for life or the price is low enough, these do not seem to be the style of Hongqi. Red-flag cars are specially designed for L5-class cars. As benchmark models, the general consumer market will not contact or look forward to them. Instead of having no sales after marketization, it is better to save research and development costs and actually make several state-owned cars with core technologies, at least they will not become a laughing stock.


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