1) Find a correct position in industrial clusters and take the road of specialization and cooperation.
Every small and medium-sized enterprise should analyze the functions of its own products in its development, and find out the role and orientation of enterprises in the division of labor of industrial clusters.
1. Leading enterprises should play a leading role in the development of industrial clusters and play a leading role. We should vigorously shape product brands and enterprise brands, establish a perfect market network and terminal sales channels, and take the road of large-scale development to become bigger and stronger. For example, the sales of Shuanghui Group, the leading enterprise in the food industry cluster in Luohe City, Henan Province, has exceeded 30 billion yuan in 2007, which has promoted the vigorous development of the food industry cluster composed of more than 6,000 small and medium-sized enterprises in Luohe City, forming a benign pattern in which leading enterprises in the industrial cluster drive supporting enterprises and cooperative enterprises to develop together; Another example is Qingdao Haier Group, Shenzhen Huawei Communication Group, Shunde Galanz Microwave Oven Group and Zhuhai Gree Air Conditioning Group, all of which are excellent leading enterprises in the development of industrial clusters.
2. Small and medium-sized enterprises should play a supporting role in the industrial chain, specialize in fine parts products, and take the road of professional development. For example, Hangzhou Universal Joint Group used to be just a small blacksmith&;s shop, and then entered the auto parts industry, producing universal joint products needed by automobiles and playing a supporting role wholeheartedly. After more than 20 years of development, it has become the world&;s largest supplier of automotive universal joint products, with sales exceeding 40 billion yuan in 2007, and Lu Guanqiu, the helm of Wanxiang Group, has become an evergreen tree of outstanding private entrepreneurs; There are a large number of single champion enterprises that mainly produce parts in industrial clusters, and these enterprises have made remarkable contributions to our economic construction.
3. Small and medium-sized enterprises and industrial and commercial households should play a good role as parts and logistics suppliers in the industrial chain and provide supporting services for the production and industrial clusters of enterprises. For example, there are tens of thousands or even hundreds of thousands of people engaged in the service of purchasing, supplying, selling and supporting raw materials in Yiwu, Zhejiang Province, the raw material supply market in Shiling, Guangzhou, and the raw material supply market in Baigou, Hebei Province. It is precisely because there are thousands of &”;green leaf&”; small enterprises serving industrial clusters and leading enterprises that a strong scale advantage of industrial clusters has been formed.
(B) Using the advantages of leading enterprises in industrial clusters, small and medium-sized enterprises should be good at innovation and development in learning and imitation.
Small and medium-sized enterprises should first OEM production, and then create brand development. Be a good student first, then be a good teacher&;s enterprise development road.
Through the investigation of a large number of industrial clusters in coastal cities, it is not difficult to find that small and medium-sized enterprises should be good at acting as OEM production bases for leading enterprises and OEM production for well-known brands at home and abroad, such as Anta sports shoes and Seven Wolves clothing in Jinjiang, Fujian; Well-known brands such as Shenzhen Zhaoliang Jewelry, Aite Ai, Gelisi, etc. used to be willing to OEM production for internationally renowned brands, and they were willing to be good students first, and learned advanced enterprise management knowledge, quality management system and market through long-term OEM branding.Marketing experience. They all embarked on the road of innovation and development of independent management, self-created brands and independent marketing in constant learning and imitation.
(C) With the help of the brand value advantages of industrial clusters, it can sell well in international and domestic markets at low cost.
In the process of developing industrial clusters, cities and regions should be good at building regional brands of industrial clusters, and use regional brands to drive thousands of small and medium-sized enterprises to sell well in domestic and foreign markets.
In the development of regional economy, it is not difficult to see that the region where regional brands are louder is the region where SMEs are developing fastest. For example, in the past 20 years, Yiwu City, Zhejiang Province, the city has concentrated on promoting the industrial regional brand &”;Yiwu Small Commodity Market&”; and continuously promoted the regional brand of Yiwu industry at home and abroad on CCTV. With the marketing concept of &”;Ocean of Small Commodities, Shoppers&; Paradise&”;, buyers from more than 150 countries and regions around the world have been attracted to Yiwu to purchase more than 500,000 kinds of small commodities. Driven by this powerful regional industrial brand, more than 200,000 small commodity manufacturers in Yiwu have sold their products all over the world at low cost, so Yiwu has become a paradise for the healthy survival and development of small and medium-sized enterprises.
In 2007, the main leaders of Shenzhen Municipal Party Committee and Municipal Government also fully realized the role of regional industrial brands in promoting characteristic industrial clusters, and specially entrusted Beijing Jinbide Economic Management Research Institute to create regional brands for Shenzhen gold jewelry and Shenzhen women&;s wear industries. After Jin Bide&;s high starting point planning and serialized planning creativity, we put forward new development goals, development measures and guiding ideology for Shenzhen gold jewelry and Shenzhen women&;s wear in the next 5 to 10 years, and will use the two regional brands of &”;Shenzhen Jewelry&”; and &”;Shenzhen Fashion Women&;s Wear&”; to promote the cluster development of Shenzhen&;s two characteristic industries, and make Shenzhen the most influential capital of gold jewelry and fashion women&;s wear. Let more than 3,400 small and medium-sized gold jewelry enterprises and more than 3,000 small and medium-sized clothing enterprises in Shenzhen flourish under the leadership of regional brands, and realize the purpose of rapid marketing of Shenzhen gold jewelry and women&;s clothing products at home and abroad with lower marketing costs.
(D) Using the advantages of various resources of industrial clusters to solve the problem of talent shortage in small and medium-sized enterprises
Cities at all levels should make good use of the advantages of resource agglomeration in industrial clusters, improve production factors and build talent platforms for small and medium-sized enterprises, and solve the problems of lack of talents in enterprises.
It should be noted that cities and regions where industries are concentrated have gathered a large number of advantageous resources such as capital, information and talents. For example, Wuhou District of Chengdu is the largest women&;s shoe production base and industrial cluster, which attracts a large number of women&;s shoe manufacturing talents, design talents, management talents and marketing talents to gather in Wuhou District of Chengdu. Only in Wuhou District of Chengdu can we find all kinds of talents needed by similar enterprises.
For another example, Shenzhen and the Pearl River Delta are the largest information and communication and modern home appliance manufacturing bases, so they have gathered the most IT and modern home appliance manufacturing professionals at home and abroad. Therefore, cities should be good at using all kinds of resource advantages in industrial agglomeration, build production factor platforms and formulate preferential policies.Policies to attract all kinds of talents to flow to small and medium-sized enterprises, and solve the problem that small and medium-sized enterprises lack all kinds of management talents and skilled workers.