After reading other people&;s answers, I really can&;t stand it. Either go around or get to the point. What is brand marketing? Brand marketing is the design and operation of marketing system with brand strategy as the core, so that products can be sold well, long-term, high-priced and widely. Brand marketing is to achieve a goal, both brand and marketing, because the brand is partial and the marketing is partial, and the combination of reality and reality can touch consumers to buy. Of course, this combination is not a simple addition and subtraction of brand marketing, but a synergy. It is very simple. If you have a product, how to sell it to consumers, you must first go through 4Ps. There are good products, reasonable pricing, suitable channels for sales and accurate promotion. But is this enough? Not enough, this is the most basic and primitive. You must also give the product a name, have a positioning, distinguish it from competitive brands, have a packaging image, and so on. All this work is to let consumers see you in their minds. How to do it specifically? First of all, you should establish the basic system of brand communication and describe what the brand looks like and what it wants to be. Second, around this brand system, design your marketing system and landing around the brand positioning and image, and then comprehensively consider the cost and resources, what channels and terminals are more appropriate, specialty stores, online stores, self-media or Wechat business agents, and so on. Design your communication channel and content style around your brand image and brand label. The brand is fashionable and petty, and the content should be emotional and aesthetic. Do you design your product price around your brand positioning, product cost and compe pricing, taking the high-end, cost-effective and low-cost route? ….. In short, brand marketing is very complicated, and it needs professionals with specific trading experience, otherwise it will be a waste of money. Shangmumu said, create a brand equity concept of knowing and doing in one, establish a brand view with wisdom, and make people who know the brand really strong!