Guangzhou is one of the regions with the earliest development of convention and exhibition industry and the most active convention and exhibition economy in China. According to incomplete statistics, Guangzhou holds more than 350 large-scale exhibitions and more than 1,100 exhibitions and fairs every year. The export commodities fair has been held for 95 times since 1957, with more than 150,000 merchants and turnover exceeding 20 billion US dollars. The Guangzhou Expo hosted by Guangzhou City has been held for 11 times since 1993, and its turnover has exceeded 15 billion yuan. Guangzhou International Automobile Exhibition and Beauty Salon Cosmetics Exhibition are well-known at home and abroad. Guangzhou&;s convention and exhibition industry has a high degree of openness, a good foundation and obvious development advantages: first, Guangzhou is located in the hinterland of the most dynamic Pan-Pearl River Delta, and is the largest distribution center for people, logistics and capital flows in the southern region; Second, Guangzhou&;s economy has developed rapidly, and its total GDP has exceeded 360 billion yuan; Guangzhou exhibition hall is in good condition, with a total area of 294,000 square meters. For example, Guangzhou International Convention and Exhibition Center covers an area of 160,000 square meters and has 10,200 standard booths. Third, Guangzhou&;s urban service function is relatively perfect, and the new international airport is officially opened, with an annual passenger flow of 25 million passengers and nearly 200 foreign-related hotels and hotels; Guangzhou&;s informatization construction is in the forefront of the country, which provides a good guarantee for the development of Guangzhou&;s convention and exhibition industry, so the development prospect of Guangzhou&;s convention and exhibition industry is very broad.
Entering the new century, the development of China&;s convention and exhibition industry is facing a new situation. On the one hand, the sustained and rapid economic development and the increasing frequency of various economic and trade activities have brought broad development space to the convention and exhibition industry; On the other hand, China&;s accession to the WTO has made it more closely involved in the international economic division of labor and competition, which has prompted the convention and exhibition industry to integrate with the international market more quickly and the competition has become increasingly fierce, thus putting forward new requirements for the development of the convention and exhibition industry.
Accelerating the development of Guangzhou&;s convention and exhibition industry and building an international convention and exhibition center city is the overall goal of Guangzhou&;s convention and exhibition industry development. Therefore, the basic idea of Guangzhou&;s development of convention and exhibition industry is to follow the tenet of &”;based on the Pearl River Delta, facing the world and providing full service&”;, follow the policy of &”;brand internationalization, standardized management, market-oriented operation and intelligent service&”;, optimize the allocation of resources, strengthen planning and guidance, develop multi-category, high-grade and strong radiation convention and exhibition industry, the pace of building an international convention and exhibition center city, and make every effort to build an international convention and exhibition center.
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