Thank you. The night tour effect is not equal to the lighting effect. Whether it is the City or other cities or scenic spots, how to incite the tourism market is the key. A tourist coffee maker who has been traveling for 35 years and has been traveling for 15 years, a mother of Mengbao, who specializes in analyzing tourism problems for you. Please pay attention to me if you like! How many surprises and expectations did the &”;Night of the City&”; leave! My circle of friends, since the City announced the &”;Night on the Yuan Dynasty&”; activity, has been ignored. Even though she is far away in Guangzhou, and is in the prelude of busy exhibition work, my post-90s sister sitting in front of me still brushes all night, and she has a good time with the leaders. If she gets the tickets, she will take a break in the afternoon and fly to Beijing to see the lights. Of course, my sister didn&;t get the ticket, and she couldn&;t be one of the 3000 lucky people. Yuanxiao stayed in the office that night and prepared the exhibition with me. During the overtime hours that night, she kept her mobile phone on to watch the live broadcast, and I was lucky enough to witness the first lighting ceremony of the City. Say this thing, in fact, just to illustrate the attraction of the night tour of the City. After the Lantern Festival, travel agencies all started to move. After receiving the news that the lights in the southeast and northeast corner buildings of the City will continue to light up, they immediately adjusted the itinerary of the original Beijing route and joined the night tour project. However, after the release of the president of the Palace Museum, it may be followed by the launch of evening activities according to the 24 solar terms and other time nodes, which has aroused countless expectations. In fact, this series of subsequent leads are all long-tail reactions caused by the night tour economy. It can be predicted that the operation of the City will continue to bring certain impetus to the tourism of the City. And from the tourism economy, there are other related economies. Additional screening at the same venue: It is not just the City that grabs the golden rice bowl of &”;night tour&”;. Speaking of &”;night trips&”;, I think all the tourists in the world have such an economic account. Along with the City, in Guangdong, there is the Light and Shadow Art Festival in Song Cheng, Zhaoqing. Compared with the limelight of the City, Zhaoqing may be far behind. However, compared with this old city, which is famous for its Qixingyan and Dinghushan, and has been accompanying us from primary school texts, the first night show this time can be said to be a move to &”;change the old look&”; of the whole city. Zhaoqing, a light and shadow art festival, is the most brilliant place, that is, riding on the spring breeze in Guangdong-Hong Kong-Macao Greater Bay Area. First of all, from the title, its full name is &”;Guangdong-Hong Kong-Macao Greater Bay Area (Zhaoqing) Light and Shadow Art Festival&”;. At the same time, it is chosen to be held during the New Year and continue until the Lantern Festival, ending with a 15-minute fireworks display on the night of the Lantern Festival. In 2018, when Guangdong-Hong Kong-Macao Greater Bay Area&;s internal traffic is developing rapidly, the opening of the Guangzhou-Zhuhai-Macao Bridge and the opening of the Hong Kong-Shenzhen-Hong Kong high-speed railway will undoubtedly make the life and tourism exchanges between the mainland, Hong Kong and Macao residents more frequent. Knowing how to ride the spring breeze of the times is also the success of this &”;night tour&”;. Why has it been said that it is successful? We can see the effect from the official statistics of Zhaoqing City. From the Golden Week to the week after the Spring Festival, the number of visitors to Qixingyan, an old scenic spot, is still increasing by more than 300 year-on-year.%, and the year-on-year growth of Dinghushan is also higher than 50%. With more tourists, the total tourism revenue will definitely increase. This is the economic effect brought by a &”;night tour&”;. It can be seen that this night tour effect has been playing a continuous role in the traditional off-season after the Golden Week. Literary tourists will play night tours, but night tours are not equal to lighting. IP brand effect may be the direction of exerting strength. Let&;s look back at the incident of &”;Night on the Yuan in the City&”; in the City. Unlike Zhaoqing Light and Shadow Art Festival, its night tour is endorsed by the famous IP of the City. Under the amplification of brand effect, the activity effect is short-lived and obvious. It is undeniable that in recent years, the City, which is close to 600 years old, shows signs of rejuvenation. Under the background of cultural connotation and cultural tourism, it has become more and more popular and popular. From the makeup and surroundings of the City to th《上新了，故宫》, a variety TV drama, to the exhibition &”;Celebrating the New Year and Celebrating the New Year in the City in ——&”; in the City during the Spring Festival, thousands of collections were exhibited in the same period, and the old royal style was restored to the maximum extent in various scenes in the palace, which made tourists have an immersive experience. Adding fuel to the flames, the brand of the City has actually been established in the minds of consumers to the maximum extent. The first lighting of the Lantern Festival can be described as a detonation. Limited, free, etc., are some very sensational catalysts, which its expansion in the process of communication. From the tourist&;s point of view, I hope to see not only a light show, but also the historical and cultural features of that year in the scene and feel the style of the royal evening show in the past. To put it bluntly, it is to feel the feelings of the old emperor Laozi through immersive experience. This is the most desirable purpose of sightseeing. In fact, it can be seen that the night tour is definitely not just a light show. The night tour economy hidden under the light show needs more brand building and IP support. In addition to the traditional night tour modes such as light show and night cruise, there are actually many night tours. What impressed me more was that the plot of Guangzhou Changlong Crocodile Park used to exist under the name of &”;Xiangjiang Night Animal World&”; for several years. At that time, after watching animals in Xiangjiang Zoo (now Guangzhou Chimelong Wildlife World) in the morning, we could go to the night animal world next door at night to see the animal kingdom at night. Later, the night animal world disappeared, and the Chimelong Circus, which was shown at night, was replaced by another night animal, which also created a well-known tourism brand under Chimelong. In addition, there is actually the Guangzhou Lighting Festival that really forms the brand effect. I feel that the tourism brand building of Guangzhou Lighting Festival is also quite successful. It draws lessons from the experience of the sister city of Lyon, France, and makes this feast one of the &”;three major lighting festivals in the world&”;, and also becomes an image card of Guangzhou city. As a citizen, my knowledge of this festival of lights is very real. Empty streets and subways need to stop at the relevant areas. When you get into them, on the one hand, you will be surprised that the city where you used to get along day and night has such a beautiful side at night; On the other hand, you will be surprised that tourists can do this.Many tourists, especially many from other places, enjoy the night scenes of Guang Zhouta, flower city square and the Pearl River when the lights are on, and take a double-decker bus to visit Guangzhou, which has become their designated action to visit Guangzhou. To sum up, the brand is the backer of the night tour economy; The ultimate goal is to incite the economy and drive the economy of related industries. Do you know any more successful night tours? Welcome to share it with me in the comments section.