Indeed, because e-commerce has the advantages of low price, convenient transaction, rich categories, and consumer consumption, physical stores, including traditional department stores, are getting worse and worse. Under the strong impact of online stores, the phenomenon of physical store closing and transferring has become normal, and it is certain that it will become &”;cool&”;. Moreover, this situation has existed for a long time, but it has not yet reached the state of &”;cooling off&”;. In the future, all physical stores, including traditional department stores, will not &”;die&”;: shopping in physical stores has many benefits, and the sense of experience cannot be replaced by online stores. When shopping in physical stores, customers can feel the texture of goods with their own hands, and it takes a short time without express delivery. Online stores can&;t feel the quality of goods, and can&;t guarantee that there are no fakes, so it takes time to receive the goods. When shopping in a physical store, you can select the goods and then pay, and there will be no situation that you can&;t receive the goods after payment; When shopping at home, once you encounter product quality problems, you can defend your rights by holding the door, while online shopping encounters product quality problems, and safeguarding your rights is relatively troublesome; Physical stores can bargain with merchants and save some money. The competition among e-commerce companies is fierce, and the cost advantage has been gradually lost. In the past, Taobao was dominated by a single company, but now e-commerce companies such as Tmall, JD.COM, Suning.cn, Pinduoduo and Vipshop have sprung up everywhere, gradually forming a pattern of independent regimes. The scale of e-commerce platforms is constantly growing, and fierce competition between them is inevitable. With the increase of entry threshold and traffic cost, the operating cost of e-commerce is rising year by year. Take the employer&;s salary as an example. In the past, the average salary was 3,500 yuan, but now it takes at least 4,000 yuan to find a job. The prices of other things like bags and cartons are also increasing year by year. Physical stores that are closely related to residents&; lives cannot be copied by e-commerce. Those such as tobacco, alcohol, grain and oil, vegetables and fruits, fish, poultry and eggs, beauty and skin care, medical care, dry cleaners, food stores, baking shops, food and beverage outlets, etc., which are distributed around residential areas and operate close to people&;s livelihood, will eventually have their own living places. They are all blind spots of e-commerce impact and will not be replaced in the future. Deep integration of online and offline is a new business model that will surely emerge in the future. Due to fierce online competition, current e-commerce companies are retailing offline, while physical stores are doing e-commerce business online. The fundamental reason is that both sides have development needs. The future development trend must be the integration of online and offline to create a new business operation mode, and there will be no &”;who eats&”; who. The so-called deep integration of online and offline means the sharing of information resources online and offline. For example, if you order a commodity online and find errors in the specifications and dimensions of the commodity when it arrives, the e-commerce company will inform you to exchange it in a nearby physical store. However, if there is no suitable commodity for customers in the physical store, it can be deployed through online information. All in all, the closure or change of ownership of large traditional department stores is an inevitable phenomenon before the birth of the new business operation mode, and it is also an inevitable pain in the process of changing the shopping trend of the times. The future of physical stores will not become &”;cool&”;, but achieve mutual benefit and win-win cooperation with online stores.