01 What is low-altitude tourism? Low-altitude tourism, that is, general aviation tourism, refers to the tourism, entertainment and sports activities that people engage in in in low-altitude airspace (in principle, it refers to the vertical range below the real altitude of 1000m in China) relying on general aviation transportation, general aircraft and low-altitude aircraft. At the end of 2015, there were 88 low-altitude tourist routes dominated by domestic helicopters, among which Hainan, Sichuan and Zhejiang provinces ranked the top three with 15, 9 and 8 respectively. However, the flight time of the existing low-altitude tourist routes is not saturated at present. According to the data, in 2015, among the total operating hours of domestic general aviation, license training accounted for 72%, industrial operating hours accounted for 11%, agricultural operating hours accounted for 6%, and other navigation operating hours accounted for 11%. Among other navigation hours, air tours and sports, which can be clearly classified as low-altitude tours, account for about 13%, about 11,000 hours. The cultivation of general aviation tourism market is still in the initial stage, and there is a huge room for development. The state encourages the development of tourism and activates new forms of tourism such as low-altitude tourism. In 2014, according to 《低空空域管理使用规定(试行)》&;s draft for comm《国务院关于促进旅游业改革发展的若干意见》 and other related policies, low-altitude tourism has entered a period of industrial development opportunities. The policy points out that leisure and holiday tourism should be actively developed and low-altitude flying tourism should be activ《国务院办公厅关于促进通用航空业发展的指导意见》 proposed amp Amp” By 2020, more than 500 general airports will be built, basically realizing that cities above prefecture level have general airports or transport airports, and general aviation services will cover major agricultural products producing areas, major forest areas and more than 50% of the five major tourist attractions; Quot, and coordinate and smooth the development of low-altitude tourism from the aspects of cultivating the general aviation market, accelerating the construction of general airports, promoting industrial transformation and upgrading, expanding the opening of low-altitude airspace, and strengthening the whole safety supervision. Low-altitude tourism, as a new tourism product, has been listed as a key tourism product supported by the state for the first time, which indicates that China American tourism has taken an important step in a new field. As we all know, the current new economic normal and supply-side structural reform have entered a critical stage. This requires not only finding new economic growth points, optimizing resource allocation, cultivating new kinetic energy for long-term economic development and forming a new structure, but also hedging the short-term pressure in the process of economic growth. Quot de-capacity, de-inventory, de-leverage. Quot Through incremental investment in new fields. Low-altitude tourism is an area to be developed in China. At present, only a few places operate air tours all the year round. Under the background of the great development of mass leisure. Quot tourism and architecture. And the opening of low-altitude areas will certainly promote the unprecedented development of low-altitude tourism. At the same time, due to the uniqueness of this market, some problems need further research and thinking. Low-altitude tourism, as a new form of developing general aviation industry by combining its own advantages in tourism resources, extends tourism from the ground to the air and tourism resources from plane to three-dimensional, which can not only innovate existing tourism products and enhance the brand image of scenic spots, but also incite the cooperation between navigation enterprises and marketing, so that navigation operators, scenic spots, places and consumers all participate in it.Constructing low-altitude industrial ecological chain can promote the deep integration and development of general aviation and local economy. At present, China Low-altitude tourism has become an emerging industry with deep integration of general aviation industry and modern tourism industry, and it is an important starting point for deepening supply-side structural reform and meeting people&;s needs for a better life in the new era. And the development of China and Asia. ; Domestic low-altitude tourism started from the trip to Badaling Great Wall in 1990s, but it didn&;t T formed a fixed business model and developed for a long time. A few years ago, due to inadequate airspace management reform, inadequate public consumption concept, imperfect related facilities, and low overall popularity of the navigation market, domestic low-altitude tourism has been tepid, and the industrial market has been in a state of slow development. In recent years, all provinces have opened up the pattern of intensive layout of low-altitude tourism industry, many scenic spots have carried out aerial sightseeing projects, and some areas have successively opened short-distance charter flights. Domestic low-altitude tourism projects have a good momentum of development, and become a business sector with a fast development speed in many fields of general aviation. At the end of 2016, there were 89 operating enterprises with air tour qualification in China, and the actual investment of low-altitude tourism industry in the whole year was 8.3 billion yuan, up by 84.2% year-on-year. In the past two years, the relevant state ministries and commissions have successively launched the first batch of 16 pilot projects of navigable tourism and the first batch of 15 units of national aviation flight camps. As of December 2017, there are 88 air tours in China Mainland China, there are still 132 to be carried out. At the same time, because the low-altitude airspace has not been fully opened, the infrastructure and related supporting facilities are insufficient, the examination and approval procedures are complicated, the operation modes are mismatched, and the business models are relatively backward. The coverage rate of general airports to tourist attractions is low, and low-altitude tourism has become an industry that local and navigation enterprises are actively developing but difficult to promote. In recent years, only about 40% enterprises in the whole low-altitude tourism industry can make a small profit, and the whole industry is still in the stage of market cultivation and industrial layout. Market prospect of China; ; ■ Low-altitude tourism 1. The system of industry laws and regulations will be gradually improved. CAAC will implement the policy of combining liberalization with management, giving priority to liberalization and classified management, and adjust air tours from Class A to Class B. At the same time, it will reduce its own funding requirements for aircraft purchase, support the development of new navigation service projects, and encourage and support the low-altitude tourism industry. Civil aviation authorities have specially revised and improved the laws and regulations regulating low-altitude flights such as helicopters, air tours and hot air balloons, so as to promote the sustainable and safe development of low-altitude tourism. 2. The navigation infrastructure has been gradually improved. The development of low-altitude tourism can not be separated from the construction and development of supporting general airports. FBO, FFS, ADS-B and other construction booms have sprung up all over China, and the infrastructure construction, aircraft and parts manufacturing, air traffic control monitoring equipment, navigation operation, maintenance and support services, education and training of regional general aviation industry have been gradually improved. According to the relevant national plan, by 2020, China will build more than 500 general airports, covering more than 50% of five tourist attractions, such as world natural and cultural heritage, national scenic spots and important sports industry bases. 3. Low-altitude tourism around the worldAbundant resources: China has a long history, splendid culture, vast territory, complex landforms and wide distribution of tourism resources. It is one of the countries with the richest tourism resources in the world, such as natural scenery, scenic spots, cultural attractions, characteristic towns, etc., with a wide variety, rich and colorful, ancient and peculiar. There are many cities or scenic spots suitable for the development of low-altitude tourism projects in China, and there is huge room for market expansion of low-altitude tourism industry. 4. Cross-border integration of emerging industrial forms Low-altitude tourism, as an emerging tourism product, has been listed as a key tourism product supported by the state. Taking a low-altitude aircraft overlooking the earth and enjoying the beautiful scenery will become a popular and fashionable way of travel for young people, which perfectly meets the upgrading of consumer demand and effectively promotes tourism consumption. Low-altitude tourism is a new cross-border integration product that combines general aviation with tourism. It effectively fills the blank of the tourism market in the process of developing from traditional scenic spots to global tourism, and meets the needs of high-level tourism groups to the greatest extent. 5. The industrial market has broad prospects. With the gradual change of national consumption consciousness, the abundance of low-altitude tourism products, the upgrade of low-altitude tourism flight services, the optimization of safety supervision, the innovation of business models and the reduction of the operating costs of navigation enterprises, the interaction among cities, low-altitude and scenic spots has been established and improved in various places.