In 2021, the Guangzhou Cultural Fair was hosted by Guangzhou, and undertaken by the Propaganda Department of Guangzhou Municipal Committee and Guangzhou Municipal Bureau of Culture, Radio, Film and Television Tourism. With the theme of &”;New Format, New Consumption, New Cultural Tourism&”; and &”;Digital Technology Empowering Greater Bay Area Cultural Tourism Integration&”;, the exhibition focused on the digital cultural industry, focusing on the achievements of new digital cultural formats such as cultural finance, film and television music, art trading and animation games.