Expand all EMUs (CRH, China RailwayHigh-speed, so as not to confuse the concepts of high-speed railway, express railway, bullet train D, high-speed railway G, intercity C, etc., we all call them high-speed trains here), and there are only two kinds of high-speed trains under the 18 railway bureaus: 8 cars and 16 cars. 2. When high-speed rail advertisements are sold, they usually take 8 sections as a group, which is called single grouping; Section 16 is called large grouping. Compared with aviation, the most obvious advantage of high-speed rail is that it can communicate freely, which provides a direct choice for business trips within 1000 kilometers. 4. High-speed rail advertising forms include: pillow towel, table sticker, poster, luggage rack sticker, door sticker, TV, exterior body advertisement, train title and brand train. 5. Headpillow towel advertisement, also known as the first film advertisement, is the media form with the highest arrival rate on the high-speed rail, reaching 94.4%. It&;s hard to imagine that someone will stand and walk without looking at the pillow towel during the whole journey. 6. Under the same railway bureau, there may be temporary scheduling of train lines, that is to say, cars originally running from Shanghai to Hangzhou may be transferred to run from Shanghai to Beijing under the condition of tight transportation capacity. 7. When the train is dispatched, the advertising media on board will also go with the train, except for the pillow towel. Because the headrest towel is easy to disassemble, advertisers can require that the headrest towel they put in is only fixed on a certain line, and it is not dispatched with the car. Of course, if advertisers want to expand the coverage of advertisements, it is better for the construction department of advertising companies to not require fixed lines. 8. Table stickers are divided into back table stickers and front table stickers. Unless otherwise specified, advertisers generally say that &”;table stickers&”; refer to the back table stickers. First, because the conductor will put away all the small table boards before boarding the bus, people will see the back when they get on the bus. Second, because the advertising area on the back is larger than that on the front, only small stickers of 10x250px are allowed on the front. However, the shape of the front sticker can be freely displayed by the advertiser, and the milk tea advertisement can be made into a cup of milk tea, and the advertisement of the car enterprise can be made into a car … 9. If you want to put a QR code in the advertisement screen to guide the passengers to interact, it is suggested that the advertiser put a table sticker advertisement, because the scanning rate of the table sticker advertisement is the highest in the car advertisement, followed by the pillow towel. However, because the pillow towel is printed on cloth, the accuracy will be slightly lower than that of the table sticker. 10. Second-class seats with a row of five seats on the back of the table, an advertiser can make five different pictures to form a series of advertisements. Unfortunately, however, table stickers are only available in second-class seats, and other cabins are not allowed to put table stickers in consideration of the uniformity of facilities and the sense of passenger experience. What&;s more, there is no headscarf in business class, only posters and luggage rack advertisements. Don&;t guess the idea of the railway bureau, you don&;t understand it ~ ~11. Posters, also known as billboards, are only 1-2 pieces per car, so the price is also the most favorable among the high-speed rail vehicle media. Poster advertising is usually used by brands for coverage communication, and putting 200-500 cars at one time can achieve the maximum advertising effect. 12.Depending on the cockpit of the high-speed train, each car has 8-10 TVs, and advertisers can buy out all the high-speed trains owned by a railway bureau at one time. For example, Guangzhou Railway has 213 sets of high-speed trains covering the whole region from Hunan to Guangdong to Hainan. 13. High-speed rail exterior body advertising is the most rigorous media form. It is not the advertising content that is audited, but the enterprise. Non-first-line brands cannot launch this form. 14. Train title and brand train are easily confused concepts: train title refers to the combination of three media, namely, LED train broadcasting posted outside the door; Brand train is a combination of all on-board media, but it is allowed for advertisers to cut off several media if their budgets are limited, but the effect of all-round bombing is slightly worse. 15. Among all railway bureaus, the management of Shanghai Railway Bureau is the most standardized, both for trains and advertisements, and more friendly to advertisers. For example, on the train, advertisers are allowed to carry out additional advertising activities such as distributing small gifts, scanning codes and selling goods. 16. It takes 10-15 natural days to prepare for the launch of the high-speed rail advertisement. If you want to launch it on a fixed date, you must set aside enough time, especially on the eve of the Spring Festival. If you are interested, you can write privately and communicate.