For beginners and micro-entrepreneurs, &”;one thing at a time&”; is undoubtedly one of the most flexible and lowest risks. But at the same time, because of the specificity of &”;one thing at a time&”;, it is destined to earn only &”;pocket money&”;, which cannot be completely relied on, and is limited to the initial stage of entrepreneurship. I believe that few ordinary people start a business with big bets from the beginning, and pay attention to a long stream of water and watch while walking, just like &”;picking up girls&”;. No one sends a house or a car as soon as they get up. However, there are two peanuts on the wine table that are not so stupid. The same is true for Taobao. Therefore, in the early days, &”;one-on-one-off&”; provided convenience in the source of goods, which could help us save a lot of time, energy, funds and other consumption, and put it into the study and exploration of various rules and operational skills of Taobao platform. However, because &”;one thing for another&”; only provides convenience in the &”;source of goods&”;, it is not an &”;absolute advantage&”;, so whether it is a dead end in the end depends on its own ability in store operation and other aspects. Just like &”;picking up girls&”;, if you look for a wedding service, people will introduce you to a &”;girl&”;. In the end, it depends on your own ability and strength. Can you understand it? As an ordinary person, I ended my working career in Taobao for nearly 11 years and tried to start a business in 2013. In the early days, in order to &”;save the source and open up the flow&”;, I also started from &”;one generation&”;. I live in one room and one living room near Guangzhou Meibo City, specializing in cosmetics. Guangzhou Meibo City small stronghold. Under the selection of &”;sharp eyes&”;, we passed the initial stage of the store through &”;one piece for another&”;; With the increasing volume, the specificity of &”;one piece for each generation&”; has led to many hidden dangers becoming more and more obvious. So, like other entrepreneurs, with the good development momentum, I am determined to take a chance to turn bicycles into motorcycles in the &”;peak season at the end of the year&”;, and gradually adjust the &”;supply channels&”; to focus on &”;small wholesale&”;, supplemented by &”;factory orders&”; and &”;one piece for each generation&”; to make up the number and enrich the product line. Finally, God has eyes, so I made a &”;turnaround&”; in the peak season from the end of 2013 to the beginning of 2014. In just a few months, I made nearly 1 million. Now that I think about it, it&;s really exciting and exciting. At the beginning, in order to get better products, ex-factory price, billing period and other support in the &”;manufacturer&”;, I specially bought a BMW as a facade. Everyone who has dealt with manufacturers should have had the experience of &”;face project&”;. To be honest, it is precisely because of this &”;jumping up&”; experience that there are more and more opportunities around. Friends, manufacturers, bosses, etc. around me came to talk about cooperation one after another. I didn&;t do anything about agency operation and joint venture, but I turned around and devoted myself to the replication of &”;new categories&”; and tried to intervene from &”;one generation to another&”;. Up to now, our company operates three categories in e-commerce retail, namely, mother and baby, skin care products and small household appliances. Among the friends I contacted, many people made a fortune by relying on mountains and living in the industrial belt, such as Guangzhou Shiling in Guangdong, Meibo City, Shahe, Zhongshan, Xiaolan, and Buddha.Mountain furniture; Jiangsu makes middle-aged and old-aged clothes, Hebei Baigou makes bags, Wenling makes shoes, Ningbo makes small household appliances, Xuzhou makes foot bath buckets, Jiangxi makes T-shirts and uniforms, etc., all of which start with &”;one generation at a time&”; without exception. Therefore, &”;one generation of hair&”; can make money and have the opportunity to achieve silk counterattack. But don&;t be too optimistic. If you want to make money by &”;one thing at a time&”;, you must understand and master four levels: first, tap the products with blue ocean, niche, personalized and just-needed characteristics; Second, make differentiated advantages through the convenience of &”;one thing for each generation&”;; Third, do a good job in product line layout and lay a good foundation for drainage; Fourth, be proficient in at least one drainage skill, whether it is brushing or driving. When I am about to share my own experience in depth, I sincerely urge you not to take a cursory look or follow the same formula, but to learn my thinking from it and then use my logical and in-depth rational thinking, so as to ensure that you can form your own independent thinking ability. Once such a thinking model is formed, we can identify, evaluate and judge which ones are more valuable in the information treasure house of the Internet. So, there is no replicable success in the world, but every success has its own way. Only when we have a &”;thinking model&”; can we constantly absorb nutrients, get inspiration and sublimation from it. When the nutrients we absorb become more and more saturated, there will be more and more opportunities in the future, and the chances of success will increase. This is my entrepreneurial sentiment in the past seven years, and I hope everyone can share it. In the topic of &”;source of goods&”; in Zhihu, I shared my personal opinion: Never blindly and blindly choose products with popular categories, Red Sea industries and low customer orders/profits. For micro entrepreneurs, especially novice sellers, such products will consume huge energy and financial resources at present or in the future. From the perspective of equal &”;return on investment&”;, there are too many projects we can choose, so there is no need to touch the stone with eggs. For example, if you only have 50 yuan in your pocket, will you be happy if you have to go to the water club and get beaten up? Isn&;t the girl&;s hair salon at the railway station fragrant? I really can&;t. Isn&;t the five-fingered girl warm? At that time, when I started my business, I was determined to &”;get rich overnight&”;. I couldn&;t do it for one night, two nights and three nights, and I had to have a bottom in my heart at worst. I am looking at the &”;30,000&”; start-up capital, the very sensible and pragmatic &”;disdain&”; category, the Red Sea, the products with low customer orders and low profits. Because of the &”;big category&”; and &”;Red Sea&”;, although the market space is large and the heat is high, the competition is also very bad. Once you don&;t have the advantages of &”;channel&”;, &”;ability&”; and &”;capital&”;, it is almost cannon fodder. Moreover, there are too many capital predators and upstarts with mines at home in the &”;big category&”;. With their absolute strength-&”;capital&”;, several waves of scouring customers, gathering cost-effective, through train, and no matter how folk technology, it is no use. For example, I was fooled by the manufacturer and promised to help him digest the stock-cosmetics &”;toner&”;. The ex-factory price is 5 yuan, and I sell 69 packs of mail. It has not yet reached the peak season. That competition is touching. The whole network is full of 9.9/ kg. This is especially for the charity and donation of female compatriots. I wanted to finish the rest by through train.Forget about the next one or two thousand stocks, and the animals on the through train will not stop. They have occupied those positions for years and the needles can&;t be inserted; Finally, in an official event called &”;Super Premium Exchange&”;, the blood loss was over, but fortunately, the loss was not big. Therefore, I am very puzzled. Why do most novices act as cannon fodder in the Red Sea category so enthusiastically and actively? Big brother and big sister, did you choose it yourself or were you forced? Did anyone save you? If you can&;t talk, just blink, okay? I really want to know, it has been bothering me for many years. Secondly, &”;low customer order/low profit&”;, such as disposable gloves, socks, insoles, ear scoops and other similar products, &”;low profit&”; is difficult to support the subsequent related costs. For example: not to mention the high consumption of driving, I am afraid to scare you, that is, the cost of brushing a single ticket is about 20 yuan, and the profit of a single ticket is several dollars, ten or twenty dollars, not to mention advertising fees and working capital, even labor, water and electricity, and venues have to be lost. At the same time, this kind of product line is common in the malicious low-price competition of &”;small factories/workshops&”;, which is really unfriendly to novices. Then some &”;high-risk&”; categories, such as health care products, diet pills, breast enhancement, fruits, seafood and so on; Some &”;smooth&”; categories, such as snacks, agricultural products, key chains, mobile phone cases, etc., I will not consider them at all. In order to achieve &”;get rich quickly&”;, I will give priority to several characteristics: &”;just need&”;, &”;profiteering&”;, &”;niche or personality or popularity is fast&”; and &”;simple operation&”;. First of all, the characteristics of &”;just need&”; not only ensure the purchasing power of the market, but also conform to the short-term outbreak of the market form, and then match the profit space characteristics of &”;profiteering&”;, so that I have a greater chance to &”;get rich quickly&”;; Then screen from the level of &”;niche/personality, etc.&”; to avoid the bad competition of large categories and find some subdivided products that capital does not look up to, or that ordinary people can&;t do, or even some people have no time to respond. Like the second category of my company, I focus on &”;air conditioning fans&”; in summer and dig deep into seasonal products such as &”;heaters/baking stoves&”; in winter. According to this train of thought, we should fully pay attention to and think in our life. For example, my students saw me making a &”;baking stove&”;, and some of them made a baking quilt and a baking rack. This thing is inconspicuous, right? He only does winter and spring every year, and it is no problem to earn hundreds of thousands by this. There are also students selling &”;lawn mowers&”;, &”;pile drivers&”; and so on. Although they are very small, it is hard to imagine that the profit is high and the repeat purchase rate is not low. OK, according to the above ideas, we can explore, screen and judge such products through the Internet or many channels in daily life. This involves the &”;lifeline&”;, so I won&;t go into details. Please forgive me. Generally speaking, I will make further judgment and determination after mining &”;products&”;, which requires &”;business consultants&”; or some software outside the station to complete &”;data analysis&”;. In the &”;business staff-market-search analysis&”;, we can get all the data such as &”;search popularity-number of online products-click rate of shopping malls-conversion rate&”; by inputting product keywords, from which we can judge the operability of this product more delicately. Such as: search popularity = how many people search to judge the market popularity and space of this product; Secondly, the number of online goods = the competitiveness of the whole network, of course.The less the better; Then the mall accounts for the proportion, judging how much space we have as a C store to survive; Finally, the conversion rate determines how many orders this product can sell when it is put into the market. At the same time, when we go back to Taobao to search, we can see the sales volume-price-store reputation of a series of products that sell best in the market, so as to judge whether there is a chance of winning after we are about to put into the market, and how much energy and money we will spend. Through the above analysis, almost a product can be made, and there will be a general idea in my heart. Choosing a supplier according to the &”;product&”; should be remembered: &”;one product&”; provides a certain convenience to the seller on a certain level, but at the same time, there are also a lot of monsters in this &”;field&”;. Where there is demand, there is a market, and where there is a market, there is a black sheep. This is normal. As long as you are not greedy for petty gains, careful attention and multi-dimensional investigation, you are generally fine. There are many platforms for &”;one generation&”;, but I recommend the official &”;Alibaba&”; first, and then explore from Baidu; No matter which platform to start with, I suggest &”;small wholesale&”; or &”;one sample at a time&”;, and have a general contact with suppliers&; service attitude, delivery speed, product quality and so on, and choose the best one. In Alibaba, most of the &”;one-for-one&”; products are directly supplied by manufacturers, but there are also some secondary and tertiary suppliers. Therefore, sometimes we will see that the retail price in Taobao is much cheaper than the wholesale price of Alibaba. Therefore, regarding the selection of suppliers, it is necessary to screen patiently, seriously and rationally step by step. First of all, let&;s learn about the process of &”;one thing on behalf of others&”;: distribute in Alibaba or Tmall, find suppliers and get authorization; Then, save the picture and put the product on the shelf; I recommend myself to save the pictures, re-optimize and even re-shoot with strength; Secondly, if you sell one, buy the same product in Alibaba and distribution, leaving the buyer&;s address for the manufacturer to send out; Finally, fill in the order information of this buyer in our store with the courier number sent by the supplier. Then, we came to understand the embarrassment of &”;one generation&”;: one generation, although it solved the problem of inventory backlog and capital turnover of small sellers, controlled the risk to the greatest extent; But in fact, this model will make you appear the following embarrassment: the homogenization of product models or quality is too serious, and there are hundreds without thousands, which is difficult to differentiate; Take the price of goods, manufacturers will certainly not make profits, and sometimes the price of goods is higher than the retail price of others, which is not competitive; Most of the product matching is handled by the manufacturers, but some manufacturers also apply the pictures of the previous home. If the homogenization is too serious, it is easy to attract; The express delivery experience sent by the agent is not very good, because the pursuit of cheap; The after-sales guarantee of the agent merchants is not in place, and many times they do not support customers to return goods, which causes the sellers to be troubled. I think when I started my business in 2013, it was also a generation; However, I realized the disadvantage of agency, and chose small wholesale. I bought 20-50 pieces in cash first, and asked someone to take photos and draw pictures. When I sold one piece, I sent it myself to avoid the above embarrassment to the greatest extent. Finally, understand the source selection of &”;one piece for one generation&”;: for sellers with different purposes, chooseThe idea of supply will certainly not be the same; At that time, I didn&;t have much money at my disposal, about 30,000 points (or three people pooled their money), so I basically wouldn&;t consider popular market products with low customer orders, such as &”;clothing&”;, &”;cosmetics&”; and &”;office supplies&”;. Many small and medium-sized sellers who are weak in all aspects often choose to confront big sellers in a mature category. There is a misunderstanding: I sell the same goods as big sellers, but I am more diligent, more efficient and better executed than you, so I can win. But the result is not like this at all. A latecomer does better than the leader, and unless it is three times better, customers will believe that you are really good. Even if a big company wants to do the same thing as others, it is just as difficult: Tencent does search according to Baidu and pat according to Taobao; Ali followed suit; Netease did as Yixin did, but nothing was done in the end. So it&;s better to be different than better. The opportunity for small and medium-sized sellers without any resources lies in finding unpopular categories, marginal markets, categories that big sellers don&;t like or the market is not big at present, and taking advantage of differentiation and innovation. So, having said the preconditions, what we need to do is scr—— Roasting Stove as an example. First of all, you can open Alibaba&;s homepage, select &”;supplier&”; and enter &”;baking stove one by one&”; or &”;baking stove agent&”;, as long as it contains the keyword &”;baking stove&”; and &”;agent&”;. Then, in the keywords that automatically appear behind, you can choose the one that you think has the greatest matching degree. Click search, just like Taobao, there will be many agents. Generally, the top merchants are high-quality merchants, so you can see two icons. &”;Honesty&”; means honesty, and the next six years are the time to join honesty, which means that this merchant has been joining honesty for six years. For our sellers, the longer it takes to join honesty, the more reliable it is. As the name implies, &”;powerful merchants&”; are powerful merchants. Just like the nature of Taobao&;s &”;gold seller&”;. This is also the key point of screening. Secondly, let&;s take a look at the supplier&;s transaction score, and compare it with those in the same industry in terms of description consistency, service attitude and delivery speed. Second: continue to look at the details of the store baby, which is also one of the key points in choosing an agent. In fact, the treasures of some powerful businesses above Alibaba are similar, most of which are Taobao explosions. If the price of this supplier baby is higher than that of most homes, just give it up. Third: when you look at the baby, you should take a good look at the detailed description. Many baby details in Alibaba are public, but some suppliers are very perfunctory and put pictures on it without processing. Such suppliers can temporarily throw them aside and not consider them. If there are different surprises in the later data package, they can still consider them. Fourth: Look at the inventory when you look at the baby details, because Alibaba&;s suppliers can&;t update the inventory in real time, so generally these inventory numbers are not very real, so you need to consult customer service and try to find a company with relatively timely inventory. Baobei priceWhen the styles are satisfactory, pay more attention to the agency conditions. If the agent wants more than 1 diamond, but the reputation of his shop is not enough, it doesn&;t matter, you can explain to the customer service that it will usually pass. Finally, let&;s look at the cooperative express delivery and freight. It&;s best for the cooperative express delivery to be some well-known express delivery, with many outlets. Don&;t worry about the things that customers are more willing to deliver in small places, but also ask what the make-up freight is and about the delivery time. Secondly, agents must look carefully when joining. There are all the things that will happen on the agent, including the return and exchange, the fees and benefits generated, etc. The return and exchange rules of each company are different, so we should compare and find out the one that suits us best. There are also some details about after-sales, as well as packaging and other issues. We should try our best to take into account every problem that will arise in the future and deal with the problems in detail. Finally, 1-3 companies are screened out before making a final decision. It is difficult to choose the same baby from these companies to send. One is to see the quality and packaging of the baby, and the other is to see the delivery time and delivery time, and select the most satisfactory supplier from the details. Finally, I would like to remind you that as an entrepreneur, you should learn to use it flexibly, save resources to the maximum and improve efficiency! Like some basic common sense about the supply industry belt, it is necessary to have it. If you don&;t understand it, you can Baidu. Bedding in Jiangsu, down jackets in the north, low-end shoes in Wenzhou, Putian, high-end shoes in Huizhou, Guangzhou, heaters and stoves in Hunan, and small household appliances in Cixi, Zhongshan … Friends who have no sources of goods can choose, screen and eliminate them in Alibaba one by one according to these common sense until they have a suitable source. Remember: once you are asked to transfer money privately, you must be careful. The vast majority of friends I know start from these few to understand, screen and eliminate. There are still many details, which cannot be detailed due to space problems. Please forgive me. If any friend doesn&;t understand anything about this article, please feel free to comment or consult me by private letter, and I will help you preach and dispel doubts at the first time. In addition, remember: it is not certain that you can sell it with a good supply, and your own store operation ability is insufficient, so it is difficult for novices to play Taobao! Making a suggestion to lower the expectation value is more through complete operation, practical operation and learning, and then groping for experience, so as to find the most suitable product through summing up these experiences. The biggest problem for novice sellers is that they think too much, but they don&;t think of the essence; Doing less, 99% of the work done is in vain. Therefore, there will be many novice sellers who have been doing Taobao for two or three months or even two or three years, and the root of the problem is here!